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David Beckham and Pepsi have ended their ten-year association, following a mutual decision by both parties to part ways. Pepsi is the latest sponsor to split with the football star, after his decision to sign a deal with Major League Soccer's LA Galaxy in 2007 triggered the end of his sponsorship...
LONDON - Emap men's style magazine Arena is tying up with lager brand Becks to create a monthly guide to must-see events around the UK, with activity spanning Arena magazine, FHM.com, and the Empire and Q websites.
Scottish Courage has appointed M 9.7m Beck’s beer account following a final two-way pitch against WWP Group’s J Walter Thompson.
They always say never work with children or animals and, from BANC s experience of trying to cast some sheep for a Young s Brewery press campaign, it s sound advice.
Scottish Courage is investing pounds 2m in making its Becks Bier brand the first continuous sponsor of Channel 4 drama.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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