From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
category model, with P L responsibility held not by brand managers but 'category presidents' based ...
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Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
of the new model at Goodwood Festival of Speed, before its release this summer.
Media Bitch's Diary 24 May
24 May 2012 | by Media Bitch
Meredith , the clay pigeon shoot will include the likes of the group trading director at IPC Media Ian ...
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
to prove the effectiveness of its advertising model, after sagging since its stockmarket debut last Friday ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
reliant on traditional models to get their message out'; digital music platforms enable brands to partner ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ... sponsorship of The O2 venue, formerly the Millennium Dome. New model Collaboration with artists ...
Agency concern over post-COI plan
24 May 2012 | by John Tylee
their business model." However, worries remain about the new contract frameworks being established ...
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
. Fleishman-Hillard will operate on what Expedia has called a hub and spoke model with the UK-based hub team ...
GPs reject plans to overhaul PR in NHS
24 May 2012 | by John Owens
Plans for a centralised 'hub and spoke' model, revealed by PRWeek (17 June, 2011) were knocked ... and Engagement Service model was designed to ensure comms kept up with a restructure of healthcare in the UK ... , the model would have seen a single centralised comms group offering support to locally based teams ...
All about ... Facebook's future
24 May 2012 | by Alasdair Reid
for digital display advertising. The Facebook business model - It's fascinating that the Facebook business model (or the version that filters through to media agencies, which is probably as good as we ...
Adland must find its maternal instinct
24 May 2012
, according to many studies, as a positive benefit to both their businesses and as role models ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
