Thomas Cook kicks off strategic review
12 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
-par performance had prompted it to revisit the "effectiveness of the UK business model". It said: "The UK s new ...
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Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
paper for Harvard Business Review, Michael E Porter extolled a new model of capitalism based upon 'creating shared value'. In 2012, this redefinition of capitalism, to create a value model where both ...
Thinkbox appoints Andrew MacGillivray as marketing director
15 Jun 2011 | by Oliver Luft
MacGillivray replaces Lindsey Clay, who was appointed managing director of Thinkbox in February . MacGillivray will report to Clay as he oversees Thinkbox's marketing team. He will also take a seat on the board. Clay said: "I've had the pleasure of working with Andy for nearly four years and he is quite ...
Kia marketing director Hetherington takes up new role
02 Jun 2011 | by Alex Brownsell
aggressive marketing around its Cee'd and Soul models, as well as its recent sponsorship of The Oval cricket ...
Domino's to integrate behavioural economics
05 May 2011 | by Andrew McCormick
an explosion in the technologies and media available to marketers, our models and metrics describing human ...
Starbucks, Mazda and Argos sign up for Facebook Deals
31 Jan 2011 | by Ed Owen and Andy McCormick
models. Argos and Benetton will have deals linked to charitable donations. Yo! Sushi will give away 1 ...
Audi appoints Olden as interim marketing head
26 Jan 2011 | by Ed Owen
sponsored Wired magazine's iPad app in November , and launched new ads for its A7 Sportback model during ...
Q&A: Jim Stengel - Shared wisdom
14 Sep 2010 | by Kim Benjamin
in several P G brands, including Pampers, through the use of the brand agency model, where a single executive ...
Profile: Global view, local focus
14 Sep 2010 | by John Reynolds
surprise,' says Gaa. 'It is the last RB business in the world to occupy the model, as historically we have ...
Jeremy Lee on Media: Clear thinking inside the box
24 Aug 2010 | by Jeremy Lee
, whereas the RAB was very much held up as the model for media trade bodies at the beginning of this century ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
