Marketing's Experiential League 2011
17 Aug 2011 | by Kim Benjamin
they could release an 'archangel', in the guise of model Kelly Brook, on Facebook. Meanwhile, a video ...
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Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
paper for Harvard Business Review, Michael E Porter extolled a new model of capitalism based upon 'creating shared value'. In 2012, this redefinition of capitalism, to create a value model where both ...
Cultivating a fresh image
18 Jan 2011 | by Martin Ryan
's all too clear that the leaders in field marketing have taken the traditional model as far as they can ... marketing model assumes that activity is conducted on a face-to-face basis, but in our company, 30 ...
Philips 'steam and go' by Iris
22 Sep 2010
The print shows models in perfectly pressed clothes, looking immaculate - apart from the fact that their glasses are still steamed up. Aldso, models with steamed glasses were mingling with the crowds handing out info at the fashion event. . ...
Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
people want to share. At a roadshow run by agency TRO to promote Vauxhall's latest Astra model ...
Brands use festivals to reach the staycation nation
01 Sep 2009 | by Nicola Clark
sales model becoming akin to trying to sell sand in the desert, live music with brand support is more ...
Marketing's Field Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
selling in a recession, he adds, and field marketing offers a more flexible outsourcing model - exactly ... by focusing on model ling ROI before starting campaigns. Cosine has been making considerable investment ...
Mark Ritson on Branding: Marketing stars rise in East
04 Aug 2009 | by Mark Ritson
share as the additional variable - done. Funnel models built for each segment from survey data and used ...
Field marketing leagues tables 2008
12 Aug 2008 | by Rob McLuhan
marketing model no longer exists. Instead, he says, successful agencies offer an integrated service ... this trend will gather pace. 'In the past year, companies have been demanding to see ROI models far more,' he ... Method Two 678,474 581,443 17 32 n/a Clay London 327,564 192,283 70 Source ...
Outlook for sponsorship growth in 2008 looks strong
21 Feb 2008 | by Ardi Kolah
critical to Speedo s business model and interestingly has been the strategy for building the brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
