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Interactive: Twelve ideas for 2012

paper for Harvard Business Review, Michael E Porter extolled a new model of capitalism based upon 'creating shared value'. In 2012, this redefinition of capitalism, to create a value model where both ...

EDINBURGH TV FESTIVAL: Katie Price in last minute let down

Katie Price, the glamour model and entrepreneur, has pulled out of tomorrow's Edinburgh Television...-enhanced model, whose ex-husband Peter Andre proved to be a reliable and popular turn at the same annual event ...

The Sun raises cover price in the North

The Sun, the biggest selling daily newspaper in the UK with a circulation of 2.97 million copies in February, has pursued a varying cover price model across the UK of late. The paper reduced its cover price in Yorkshire and Tyne Tees in July last year from 30p to 20p, as it looked to keep its circulation over the 3m ...

We'll Call You - Nissan

off the price of a new model, and it sounded as if the scheme was purely part-exchange still. However ...

Dell considers global high street presence

, by opening up stores in major worldwide cities, changing its marketing model from a purely direct online...for customers to test the latest models and then place an order with Dell for a specific model. The new ...

The questions marketers should be asking ... but never do

were before Stelios Haji-Ioannou led the way with the budget model for easyJet. The process also ... having about 60 car marques and 200 models from which to choose, asking how can we make this product ...

Ogilvy launches marketing outsourcing company Engage

clients with a new model that addresses the needs of those looking to outsource a range of marketing service capabilities. "We come to this with some highly developed intellectual property and modelling ...

Salaries and staff attrition on rise in call centre industry

centre business model is very much alive, with senior management looking to invest in further growth ...

Contact centres: Marketing contact centres manual - The power of the phone

of them rang all the numbers, but Broadsystem modelled the data first and called only the 8000 names ...

Marketing League Table: Contact centres - Contact centre leagues

centres are wise, they will be changing their business models.' Yet the image of a sector on its knees ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.