ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
usual commercial metrics". The brand will also apply a new model for measuring "social value ...
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Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
the ground would host music concerts as it does not fit with the organisation s business model. He has ...
Mini opens first UK 'store' at Westfield Stratford
17 Feb 2012 | by Alex Brownsell
The store, which will remain open for 12 months, will promote its coup and Countryman models, as well as a range of Mini-branded lifestyle merchandise. It also features what the manufacturer claims to be the UK s first "3D car configurator". Jochen Goller, Mini's UK director, said it was important ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
paper for Harvard Business Review, Michael E Porter extolled a new model of capitalism based upon 'creating shared value'. In 2012, this redefinition of capitalism, to create a value model where both ...
Ford extends Champions League sponsorship
08 Dec 2011 | by John Reynolds
, and will mark next year's final in Munich by launching 'Champions' special-value models....League Final by introducing a number of innovations, including a 'Champions' special-value model range ...
London 2012: How to 'rent' an Olympic athlete
08 Jul 2011 | by Nicola Clark
, which typically involve models or celebrities. 'It has been a hugely refreshing project,' she ... in the same way as models. It won't work if (brands) try to treat the relationship the same way as they would with a model. Once a brand realises training must come first and foremost, then it's easier. Having ...
Jaguar moves into horse racing sponsorship
19 May 2011 | by Oliver Luft
The racing organisation has designated Jaguar as its official automotive partner as part of a drive to develop a "category partnership model", in addition to traditional sponsorship opportunities across its portfolio of 14 racecourses. The partnership will see Jaguar showcase its cars ...
Orange and Sony Ericsson strike partnership
06 May 2011 | by Ed Owen
Ericsson to roll out in nine markets, and the handset manufacturer has released two new models, the Xperia
Nikon Coolpix to sponsor Hollyoaks for 2011
23 Dec 2010 | by Katherine Levy
S3000 to the more premium Coolpix models, which offer performance features for creative photography ...
Harrods to showcase Lexus hybrid
14 Dec 2010 | by Ed Owen
The Lexus CT 200H has both a petrol and electric engine, much like a Toyota Prius, but is aimed at the luxury market. To be revealed this morning (14 December), the green Lexus will occupy the window usually reserved for performance cars such as Maserati, Ferrari or McLaren models. The last car ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
