PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'
09 May 2012 | by Arif Durrani
expect them to move towards some kind of freemium model, where access is easier and you don t just get ...
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Media Bitch's Diary 24 May
24 May 2012 | by Media Bitch
Meredith , the clay pigeon shoot will include the likes of the group trading director at IPC Media Ian ...
PPA Conference: Tablets are a 'means for survival', says Future chief
09 May 2012 | by Sarah Johnson
model." Wood said readers are more demanding on tablet computers and expect inventive ...
PPA Conference: Future chief champions digital transition
09 May 2012 | by Nick Batten
Total Film publisher Future is developing a digital business model that will help it survive...digital brand business before the changes in the market blow your business model apart; in other words ... but Future has developed a business model that "has the potential not only to survive, but make Future one ...
My Media Week: Sean King
11 Apr 2012 | by Mike Fletcher
CEOs of other digital agencies. While we all have different businesses and business models, we all face ...
Elle to make David Beckham first solo male cover star
10 Apr 2012 | by Nick Batten
Elle, which usually features female celebrities and models on its cover, has broken with tradition in a nod to the 2012 Olympic Games. The July issue of Elle goes on sale on 30 May and reaches subscribers on 28 May. Usually a fiercely guarded secret among glossy magazines, Elle has not only ...
Metallica commissions Metal Hammer special
23 Mar 2012 | by Nick Batten
has with their music titles. "The success of the Fanpack model has proven that unique products ...
Future disposes of US music titles for up to £2m
13 Jan 2012 | by Daniel Farey-Jones
to a digital business model and to create a single global product line, selling our entire range ...
Review of the year 2011: in with the new and out with the old
15 Dec 2011
close to the Prime Minister suggested that a model similar in nature to advertising's robust self ...
Future to be hit by 50 fresh job losses as it merges US and UK businesses
24 Nov 2011 | by John Reynolds
to profitability. "The changes will also mean that we can accelerate our transition to a digital business model ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
