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, said: "I look for business models that are working in other parts of the world and bring them to Europe ...
, encouraging them to comment on the car marque's new Up! model. In turn, these messages would appear live ... : "OOH has never before been traded on a CPT model, so looking at CPTs as a means of comparison to other ... -on-investment (ROI) to OOH which is currently difficult to do via econometric modelling," she says. "The medium ...
such as attribution modelling and final point of consumer connection. All are agreed on the increasing importance ...
Skimpily dressed models advertising swimwear, lingerie and perfume on billboards do not cause...for the product" by respondents, with only 13% of people said it was offensive. A poster of a model seductively ...
music awards show (and felt a little sorry for model Abby Clancy who was on an ITV table a couple ...
director Dan Clays . A good time was had by all and the Champagne flowed, and Bitch is sure ...
between two and five percent in 2012." Lindsey Clay, managing director of television marketing body ...
complaints. It promoted Lynx variant Dry Full Control and featured model Lucy Pinder, including a video ...
As part of an interactive campaign, booked through Spark, drivers will be able to race against each other using their smartphone and the Screach app from interactive technology start-up Screenreach. Players can choose from a range of car models and colours to create a vehicle which can be raced along a ...
silence from Dan Clays (pictured), Arena Media's chief strategy officer (Bitch knows how hard ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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