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Media Bitch's Diary 26 April

By George, Mr. Clays Bitch would like to give a warm welcome to Dan Clays , the new managing director at OMD , who she hears was welcomed into the agency in the traditional way, with a few drinks and a mingle in the bar (with a DJ set) to introduce his new members of staff. And if what happened ...

Trend report: Corporate barter

of Omnicom Media Group, says, "As a business model, as a tool, it's always going to be a little bit around the edges, due to the nature of the business model, rather than what people perceive it to be, or have ... of their sector and into another. The bottom line, and what makes the model work, is that the barter company ...

My Media Week: Mungo Knott

such as attribution modelling and final point of consumer connection. All are agreed on the increasing importance ...

Cinema bids to defy doomsayers with new partnerships and platforms

visions can now use cinemas to connect with consumers on a local level, he argues. The old-school model ...

Jump creates ad reel ident for DCM

", according to DCM. The light sources in the animated sequence are modelled on the DCM logo. Emma Daley ...

Oxfam film starring Laura Bailey highlights Africa's maternal problems

starring model and writer Laura Bailey.

ZenithOptimedia wins Agency of the Year 2010

successfully developed its client offering and revenue streams beyond the traditional media model ... free model last October, its circulation has more than trebled, display advertising is up 160 ...

Ten ways to survive media's 'perfect storm'

reduction in the number of players in my supply chain do to my business model and profitability?" 9) Know ...

Cashing in on the Twilight phenomenon

of the former is Volvo's product-placement deal. It positioned its XC60 model as the preferred car of vampire ...

Ford Galaxy sponsors summer cinema screenings

and September, to promote the release of its latest Galaxy model....of the new Galaxy models. Global Radio handles the national ad sales for GMG Radio. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.