Facebook marketing chief lauds 'real life' mobile possibilities
14 Feb 2012 | by Nicola Clark
model, [marketing] was all about being fun. Now, it is about being truthful and consistent. Mobile ...
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Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
is to move to a "+1" model, where mobile is used to compliment and amplify all traditional media channels ... of them necessarily lend themselves to the disrupt and interruption model that much display advertising ...
How creativity takes centre stage at Google
20 Oct 2011 | by Katherine Levy
Pioneering the cost-per-view model - Google announced four cost-per-view formats for its Trueview video ads ... for small businesses - Google's search advertising model, Adwords, allows advertisers of all sizes ...
Apple hype falls flat as iPhone 5 fails to materialise
05 Oct 2011 | by Matthew Chapman
in Cupertino, California, yesterday (4 October). The updated model will be able to operate off the latest ... that Apple would launch two new models, an iPhone 4S and iPhone 5, after comments made at the Discovery ... for their "walled-garden" business model, but such criticism has not prevented the company's devices dominating ...
Think BR: The clock is already ticking on deals that don't engage
13 Sep 2011 | by Shaun Gregory
perceptions of daily deals. Basically, Groupon Now grabs the whole daily deals business model and turns ... -time, location-based services. The new premise is a clever development on the old model. Like 02's Priority ...
Peugeot trials mobile affiliate ad tech
23 Aug 2011 | by Staff
to "elevate the affiliate model" with the new technology and reach customers already using QR and SMS ... for advertisers for some time. QR now opens up the affiliate model to traditional media owners which is very ...
Most young men get their news online, says survey
26 Jul 2011 | by Oliver Luft
business-model change as one of their top three priorities for the future. KPMG s Business Leaders ... found that business-model change was the number-one priority for one-fifth (19%) of media companies. Moreover, 81% of media businesses agreed that too many business models were rooted in the analogue past ...
Digital to drive media growth in 'golden age for the empowered consumer'
14 Jun 2011 | by Oliver Luft
, innovative collaboration and new business models in order to satisfy the needs of the increasingly powerful ...
Fipp's top magazine innovations for 2011
22 Mar 2011 | by Katherine Levy
"scratch and see" covers that featured models wearing only a giant V to hide their modesty. Readers who wanted to see the version that featured the fully naked models had to purchase it for an additional cost ... is currently being replicated by Dennis Publishing's Bizarre magazine, which features a model on the cover ...
Who's who on the Silicon Roundabout?
15 Feb 2011 | by Adam Woods
was 20-years ago," says Nick Beck, managing director of Tug Search on Charlotte Road. "From my point ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
