Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note model. Creative ...
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Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
of the new model at Goodwood Festival of Speed, before its release this summer.
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
you look at the monetisation of social media, I don't think the model has been cracked. We see adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...
My Media Week: Marco Bertozzi
21 Mar 2012 | by Hayley Pinkerfield
the industry's optimal online advertising model, and I share progress with everyone. The results are in line ...
Xbox to add educational content and iPlayer
14 Mar 2012 | by Matthew Chapman
media partner in October , but was set back by issues with Xbox's "freemium" model, which offers ...
Grand Marnier sponsors online celebrity cocktail-making show
23 Feb 2012 | by Gemma Charles
their character, under Pearson's tutelage. Actress and model Kelly-Anne Lyons, TV presenter Nat Coombs ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
promoting the brand. Elsewhere, beer brand Beck's sponsorship of independent art projects also carries a ...
Blinkbox COO lays out platform ambitions
27 Jan 2012 | by Matthew Chapman
-funded model. It offers more than 9,000 movie titles to rent or buy, in addition to free-to-view movies, TV ... -release DVDs and we are not a subscription model, and we are focused on delivering the best customer experience ...
How creativity takes centre stage at Google
20 Oct 2011 | by Katherine Levy
Pioneering the cost-per-view model - Google announced four cost-per-view formats for its Trueview video ads ... for small businesses - Google's search advertising model, Adwords, allows advertisers of all sizes ...
Online adspend hits £2.3bn as entertainment drives growth
05 Oct 2011 | by Sarah Shearman
performing very well". Lindsey Clay, managing director of Thinkbox, the commercial television trade body ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
