PR: searching for effective measurement
28 Jul 2009 | by Claire Murphy
'Market Mix Modelling'. Damon Jones, head of influencer marketing at P G, says that, although some ...
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Flack's Week: 17 February
17 Feb 2012
when they hired a model to dress up in an over-the-top wedding dress to celebrate the new series of My ...
City Republic: Second attack on credit crunch
12 Jan 2009 | by Stephen Foster
is going to survive another century. But, more alarmingly, the business model for newspapers, a two ...
City Republic: Obama, banks and M&S's ad budget
05 Nov 2008 | by Stephen Foster
, breaking the model of freebooting investment banks (in one of which he made his fortune of course). Obama ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
