PR: searching for effective measurement
28 Jul 2009 | by Claire Murphy
'Market Mix Modelling'. Damon Jones, head of influencer marketing at P G, says that, although some ...
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Agency ownership: Public Vs Private
15 Mar 2012 | by Alec Mattinson
of the travails of the public markets help explain why Freud and Bell see private ownership as a preferable model ... was pursuing a private-equity-backed buy, build and float model before the recession took hold, agrees ... to the more measured and sector-specific growth of his former firm Next Fifteen as an example of the new model ...
Brands fight bloggers with 'fact' websites
09 Sep 2008 | by Bill Britt
for selected models. Visitors can also use the website to email questions or issues to the company, which GM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
