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GPs reject plans to overhaul PR in NHS

Plans for a centralised 'hub and spoke' model, revealed by PRWeek (17 June, 2011) were knocked ... and Engagement Service model was designed to ensure comms kept up with a restructure of healthcare in the UK ... , the model would have seen a single centralised comms group offering support to locally based teams ...

Anne de Schweinitz to lead Fleishman-Hillard global health division

: 'The continuing evolution of healthcare technology, policy and patient care models provide tremendous ...

Doing more, with less

of the traditional outsourced solutions model. The successful marketing agencies of tomorrow will truly put ...

A time of constant change

. Nuffield Health's diversification tells of a company acknowledging that the traditional model of 'treatment ...

Year in review: 2011 Money and morals

with his own agency after becoming disillusioned with the traditional consultancy model. Borkowski PR ... super-injunction naming a famous footballer who allegedly had an extra-marital affair with model Imogen ...

How to spot a digital PR specialist

for success. 'The digital PR landscape is widening, which explains why the model of the single "head ...

Department of Health issues bumper brief joining together four major PR programmes

is building on the Change4Life comms model, whereby a 'single trusted brand' delivers comms on multiple topics ...

Pat Pearson joins Paul Davies to form Firstlight healthcare arm

from the traditional agency model that struggles to keep pace with evolving client needs ...

Council hits out at Government plans to overhaul NHS comms services

NHS hub and spoke comms model. In our view, it is the obvious solution to have a comms function ... s letter also expressed concern that while there is no mandated model for the new NHS comms structure ... Aiken complained that the proposed hub and spoke model seemed to be designed to create a new silo ...

Do agencies need to change?

overhauling the traditional agency model....Is the traditional PR agency model still fit for purpose? It is a question the industry has been ... unit in May , there has been relatively little change to the fundamental agency model. Hill ... in the next two to three years, because you can't expect to carry on with a business model that is built ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.