4th Screen Advertising to sell ads on Daily Mash mobile site
21 May 2012 | by Sarah Shearman
-on anymore, but is now at the forefront of modern publishing models." In March, ITV appointed 4th Screen ...
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Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
to prove the effectiveness of its advertising model, after sagging since its stockmarket debut last Friday ...
Chelsea Apps factory launches Tom Daley Dive game
18 May 2012 | by Nick Batten
himself modelled his techniques for the game and players will be able to watch a virtual Daley show them ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
journey analysis and offline sales modelling, these meeting are never dull. We're still in an embryonic ...
OMD retains £10m Shop Direct search business
15 May 2012 | by Maisie McCabe
of support and services including mobile and data management. Dan Clays, who started as managing director ...
Haymarket Network relaunches Jaguar Magazine iPad app
11 May 2012 | by Staff
-size clay models of all its cars, goes behind the scenes at Matthew Williamson's catwalk show during London ... exclusive videos of a full-size clay model being destroyed by axe-wielding designers and see the bulletproof ...
Facebook looks to boost payments revenue through new app store
10 May 2012 | by Sarah Shearman
revenues from advertising - a business model which has caused uncertainty among investors in the lead up ...
Double Standards - How is performance marketing helping digital?
10 May 2012
within specialist agencies, with new business models to service those client needs. When looking purely ... more accountable and transparent channel use, allowing for better sales modelling and attribution ...
PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'
09 May 2012 | by Arif Durrani
expect them to move towards some kind of freemium model, where access is easier and you don t just get ...
Media Bitch's Diary 26 April
26 Apr 2012 | by Media Bitch
By George, Mr. Clays Bitch would like to give a warm welcome to Dan Clays , the new managing director at OMD , who she hears was welcomed into the agency in the traditional way, with a few drinks and a mingle in the bar (with a DJ set) to introduce his new members of staff. And if what happened ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
