Toyota brings 'Always a Better Way' global positioning to UK
09 May 2012 | by Alex Brownsell
will be extended to ad campaigns in co-ordination with model launches. It does not appear in Toyota s recent ...
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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
time to come. They ve got a good, relatively simple model that seems to have captured the world ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
. "They ve basically changed their whole model now to being an accessible brand, but still a prestige one ... to Facebook s business model going forward. O2 has also moved the discussion on from merely counting ...
Audi presents brand manifesto in global campaign
18 Apr 2012 | by Alex Brownsell
in cinemas. It follows the launch of a new UK campaign for the brand's A5 model , which harks back ...
One Child Policy 2.0: outlining the implications for marketers
16 Apr 2012 | by Jerry Clode
. Communications focussed on the mother as a modern role model to their children at an older age are "in ...
Mini opens first UK 'store' at Westfield Stratford
17 Feb 2012 | by Alex Brownsell
The store, which will remain open for 12 months, will promote its coup and Countryman models, as well as a range of Mini-branded lifestyle merchandise. It also features what the manufacturer claims to be the UK s first "3D car configurator". Jochen Goller, Mini's UK director, said it was important ...
Sky to launch pay-as-you-go content for non-subscribers
31 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
the subscription model, with Sky saying it will include a range of options, including the chance to rent single ...
Unilever launches global charity foundation
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
-private partnership that aims to create a sustainable model to improve nutrition, health and livelihoods in Bangladesh ...
Asda targets overseas expansion for George brand
25 Jan 2012 | by Matthew Chapman
. The news comes a week after Tesco announced it was launching a new franchise model in an attempt to make ... for standalone George stores overseas, which it will pilot this year. The franchise model will expand the pre ...
The DIY creative brands
20 Jan 2012 | by Adam Woods
for their own creative. Nor is there just one model for the bigger brands, some of which have dedicated ad ... model from the outside-in, it probably looks slightly strange and unworkable, but actually, for a ... % of its work is generated internally. Its model apparently appeals to ITV, which last month pulled its 7m ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
