WPP's Quisma launches in the UK
27 Feb 2012 | by Maisie McCabe
the performance agency model is yet to cut through in the UK, Quisma has 150 staff working across 11 offices ...
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My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
journey analysis and offline sales modelling, these meeting are never dull. We're still in an embryonic ...
Online adspend hits £2.3bn as entertainment drives growth
05 Oct 2011 | by Sarah Shearman
performing very well". Lindsey Clay, managing director of Thinkbox, the commercial television trade body ...
Think BR: In the digital world, 'test and learn' strategies are crucial
11 Oct 2010 | by Christian Schmalzl
they have delivered, be willing to adopt new trading models such as a cost per order deal or share the risk ...
How long can the UK dominate the European digital landscape?
11 Oct 2010 | by Catherine Borrel
, and that the search- dominant spend model will remain unique to the UK for some time to come. The heavy spend ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
- they get data. Facebook is changing the digital display model in front of our eyes." Agencies need ... publishers based on engagement rather than a CPM model. Working out what engagement means is the new ...
Special Report: Affiliate Marketing - Battle of the brands
13 May 2010 | by Kim Benjamin
deals available on the merchant's site. 8/10 BALANCE OF BUSINESS MODELS:Vodafone's model is fine ... as the codes. 4/10 BALANCE OF BUSINESS MODELS: Orange's model is also fine for the voucher industry. 6 ...
Affiliate marketing: Survive the online jungle
02 Jun 2009 | by David Benady
. He rates affiliate Quidco among the top performers and praises its model of charging 5 membership ...
AOL acquires Buy.at affiliate network
05 Feb 2008 | by Daniel Farey-Jones
Buy.at helps drive online sales for more than 200 e-commerce brands with an advertising model that only costs them money when a user actually buys something after clicking through from an ad. Buy.at was the first affiliate network to launch an offering for users of social networking sites, working ...
Webloyalty launches in UK with Interflora deal
14 Jun 2007 | by by Ben Bold
director, said: Webloyalty has found a compelling model, giving regular online shoppers a new and great ... by a further 130m per year, by introducing a post-transactional revenue model such as Webloyalty ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
