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Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

you look at the monetisation of social media, I don't think the model has been cracked. We see adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...

Toyota launches YouTube car configurator

17 Apr 2012 | by Emma Powell

to promote its Prius C model to young US consumers who are turned off by standard drop-down, menu

Peugeot targets younger drivers with YouTube push

16 Apr 2012 | by Alex Brownsell

Peugeot is looking to promote its new 208 model to younger drivers with an online campaign...to the track, dancing past a parked 208 model and the strapline for Peugeot s global campaign for 208, Let ...

Xbox to add educational content and iPlayer

14 Mar 2012 | by Matthew Chapman

media partner in October , but was set back by issues with Xbox's "freemium" model, which offers ...

The seven sins of content marketing

22 Feb 2012 | by David Benady

promoting the brand. Elsewhere, beer brand Beck's sponsorship of independent art projects also carries a ...

Blinkbox COO lays out platform ambitions

27 Jan 2012 | by Matthew Chapman

-funded model. It offers more than 9,000 movie titles to rent or buy, in addition to free-to-view movies, TV ... -release DVDs and we are not a subscription model, and we are focused on delivering the best customer experience ...

Honda backs Civic with £28m 'inspiration' campaign

24 Jan 2012 | by Alex Brownsell

promoting its ninth-generation Civic model, as the manufacturer looks to boost sales following a

Toyota targets youth with personalised rap videos

06 Jan 2012 | by Alex Brownsell

Toyota is looking to extend its animated campaign for its Yaris model into the social media arena...The Japanese manufacturer last year launched its 'Outsmart life' campaign for Yaris starring animated rapper Gadget and puppet character Slick, with music-themed clips focusing on technological benefits of the model. Toyota is now set to expand the campaign with a 'Shout out' Facebook and YouTube ...

Lynx ads banned for degrading women and reaching kids

23 Nov 2011 | by Matthew Chapman and Daniel Farey-Jones

complaints. It promoted Lynx variant Dry Full Control and featured model Lucy Pinder, including a video ...

My YouTube ad of the week: David Prideaux, Publicis Chemistry

18 Nov 2011

David Prideaux, executive creative director, Publicis Chemistry Why I like this Of course, the clever bit is that he s not some bloke; he s Zombie Boy, aka the Canadian model Rick Genest darling of the catwalk and the co-star of the Lady Gaga Born This Way promo. Which is why this (overlong ...

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