Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note model. Creative ...
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Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
to prove the effectiveness of its advertising model, after sagging since its stockmarket debut last Friday ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
journey analysis and offline sales modelling, these meeting are never dull. We're still in an embryonic ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
you look at the monetisation of social media, I don't think the model has been cracked. We see adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
of a company based upon an advertising model is "a little risky". He said: "Advertising is an old model that is being squeezed into the new framework of social media, when the fact is that people don t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...
Think BR: The social loyalty revolution
09 May 2012 | by Tom Huxtable
, then they need to learn from the offline world - from the best rewards schemes and customer engagement models ... and rewarding behaviour. Schemes and models more commonly known as loyalty programmes. It s hardly news ... and incentives. A simple model that easily translates, the benefits are self-evident - the more you use ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
that is apparent is the very high level of satisfaction across the board for all models surveyed. All registered ... ) is the iPhone 4S. It is the top-selling model surveyed, and created more mentions than the other nine handsets ... and tweeters, and fans of other phones. The iPhone is the clear benchmark in the sector, with every other model ...
Toyota launches YouTube car configurator
17 Apr 2012 | by Emma Powell
to promote its Prius C model to young US consumers who are turned off by standard drop-down, menu
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
Peugeot is looking to promote its new 208 model to younger drivers with an online campaign...to the track, dancing past a parked 208 model and the strapline for Peugeot s global campaign for 208, Let ...
Think BR: Brands must play part to build trust in apps
02 Apr 2012 | by Rimma Perelmuter
s explicit consent as the core assumption of its business model. So what practical steps can we take ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
