WPP's Quisma launches in the UK
27 Feb 2012 | by Maisie McCabe
the performance agency model is yet to cut through in the UK, Quisma has 150 staff working across 11 offices ...
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My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
journey analysis and offline sales modelling, these meeting are never dull. We're still in an embryonic ...
Blinkbox COO lays out platform ambitions
27 Jan 2012 | by Matthew Chapman
-funded model. It offers more than 9,000 movie titles to rent or buy, in addition to free-to-view movies, TV ... -release DVDs and we are not a subscription model, and we are focused on delivering the best customer experience ...
Harvest Digital appoints AppNexus to build trading desk
28 Oct 2011 | by Sarah Shearman
model that helps us define bidding and pricing strategies across display media and search marketing ...
Appointment to view: Volkswagen adopts AR for Beetle billboard stunt
26 Oct 2011 | by Sarah Johnson
its 2012 Beetle model doing stunts when viewed through a mobile device. Here's how the technology...aggressive, performance-oriented model of car. The ads will be supported by a digital campaign which will run ...
How creativity takes centre stage at Google
20 Oct 2011 | by Katherine Levy
Pioneering the cost-per-view model - Google announced four cost-per-view formats for its Trueview video ads ... for small businesses - Google's search advertising model, Adwords, allows advertisers of all sizes ...
Apple hype falls flat as iPhone 5 fails to materialise
05 Oct 2011 | by Matthew Chapman
in Cupertino, California, yesterday (4 October). The updated model will be able to operate off the latest ... that Apple would launch two new models, an iPhone 4S and iPhone 5, after comments made at the Discovery ... for their "walled-garden" business model, but such criticism has not prevented the company's devices dominating ...
Online adspend hits £2.3bn as entertainment drives growth
05 Oct 2011 | by Sarah Shearman
performing very well". Lindsey Clay, managing director of Thinkbox, the commercial television trade body ...
Tribal Fusion boosts targeting ability with BlueKai data
26 Sep 2011 | by Daniel Farey-Jones
-based data, increasing the efficiency of our audience insights and look-alike models. "We're also excited about the opportunity to extend our dynamic ad capabilities using auto model and travel destination ...
Think BR: Kicking the paid search habit
06 Jun 2011 | by Luke Aviet
doesn t add value, of course it does, but the argument remains valid. The attribution models ... interest in you, investment has to go up (remember there are also competitors, and it is an auction model ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
