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journey analysis and offline sales modelling, these meeting are never dull. We're still in an embryonic ...
you look at the monetisation of social media, I don't think the model has been cracked. We see adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...
Peugeot is looking to promote its new 208 model to younger drivers with an online campaign...to the track, dancing past a parked 208 model and the strapline for Peugeot s global campaign for 208, Let ...
the industry's optimal online advertising model, and I share progress with everyone. The results are in line ...
promoting the brand. Elsewhere, beer brand Beck's sponsorship of independent art projects also carries a ...
David Prideaux, executive creative director, Publicis Chemistry Why I like this Of course, the clever bit is that he s not some bloke; he s Zombie Boy, aka the Canadian model Rick Genest darling of the catwalk and the co-star of the Lady Gaga Born This Way promo. Which is why this (overlong ...
The four-week campaign features Marie, a fictional character who finds herself trapped driving a Mercedes-Benz C63 AMG Coupe model in Streetview. Viewers of the four-minute 'Escape the Map' online film are asked to help Marie escape by taking part in a series of interactive challenges. If thery do not help ...
was to capitalise on the long-term awareness of the model. 'GTI, and Golf in general, is different to competitors (that have launched newly titled models), in that it has evolved,' he said. 'This makes it so easy ... Cabriolet model and its BlueMotion energy-efficiency programme. The former sought to evoke childhood ...
other bike models. Crayon is handling all the pan-European marketing activity for all the launches ... an "unprecedented number of new and updated motorcycles for 2012". One of the new models is the Integra, which ... Fireblade model through a film featuring interviews with Honda race team riders, mechanics and designers ...
It has been known for some time that the record industry is facing a challenging and uncertain future, one in which establishing sustainable and viable revenue models will continue to be increasingly difficult. At the same time, music s status as a differentiated passion point continues to make ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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