Unilever and Sainsbury's predict sustainable lifestyles by 2020
10 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
old model of ever greater consumption, with growth at any price, is broken. Companies that succeed ...
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Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
paper for Harvard Business Review, Michael E Porter extolled a new model of capitalism based upon 'creating shared value'. In 2012, this redefinition of capitalism, to create a value model where both ...
Electric cars face marketing short circuit
23 Jun 2010 | by Alex Brownsell
models - Fluence, Kangoo, Zoe and Twizy - over 2011 and 2012. BMW, meanwhile, has partnered power company ... to rolling out an electric version of its Picanto model 'within the next three years'. Most industry ...
Rewriting the rules
27 Apr 2010 | by Gemma Charles
only energy-efficient TVs when they buy a new model. The objective is to engage the retail supply ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
