Focus on the message, whatever the medium
31 Jan 2012 | by Dr Nicola Murphy, River
magazine model is still included within the list of tools, but they surround these with more interactive ...
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Sector analysis: Customer publishing
04 Apr 2012 | by Mike Fletcher
differently." With the evolution in content delivery has come a change in the business model of content ... with the skills and expertise to produce content, so the business has changed from an advertiser-driven model to a ... -driven models and the smaller, more flexible agencies developing fee-based content models. "The sector needs ...
Storytelling still the key in a complicated world
31 Jan 2012 | by Toby Smeeton, Sunday
Right now the world isn't going quite as well as we might have hoped, particularly for marketers. Economic crises, the destruction of old business models, audiences unwilling to behave as they're told, and everyone running around telling those who'll listen that this is all very exciting. Well, 'exciting ...
Customer publishing: The evolution of engagement
04 Nov 2011 | by Nicola Clark
the example of magazines, many of which have long relied on subscription models, where consumers commit to receiving the title for a 12-month period, a plethora of companies are launching similar models which get ... -placed to advance this model. 5. Consumers as content creators, brands as content curators Creating content ...
Media Bitch's diary 26 August
26 Aug 2011 | by Staff
model shape in just 16 weeks see I told you it was silly season. Bitch hears that Rookwood swears ...
Jane Macken becomes managing director of HBM
05 Jul 2011 | by Staff
and face-to-face business models." The HBM executive management team of Simon Lees, Peter Welland ...
Digital to drive media growth in 'golden age for the empowered consumer'
14 Jun 2011 | by Oliver Luft
, innovative collaboration and new business models in order to satisfy the needs of the increasingly powerful ...
Just how much is ITV milking the X Factor cash cow for?
10 Dec 2010 | by Chris Tryhorn
-traditional revenue streams But 'The X Factor' also provides a model of how ITV is trying to extract more revenues ...
ZenithOptimedia wins Agency of the Year 2010
29 Oct 2010 | by Arif Durrani
successfully developed its client offering and revenue streams beyond the traditional media model ... free model last October, its circulation has more than trebled, display advertising is up 160 ...
Ten ways to survive media's 'perfect storm'
28 Sep 2010 | by Fraser Parker and Paul Gilbert
reduction in the number of players in my supply chain do to my business model and profitability?" 9) Know ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
