Think BR: Moving media measurement into the 21st Century
12 Dec 2011 | by Rhys McLachlan
to an agreed outcome, incorporating sales data from sources such as dunnhumby or Nectar to track and model ...
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The Year Ahead for ... Data
12 Jan 2012 | by Ben Wood
models around "big data". The truth is that, with some notable exceptions, this is not yet the case ... . The last change that was as fundamental to the industry as this shift towards a data-centric business model ...
ZenithOptimedia wins Agency of the Year 2010
29 Oct 2010 | by Arif Durrani
successfully developed its client offering and revenue streams beyond the traditional media model ... free model last October, its circulation has more than trebled, display advertising is up 160 ...
Ten ways to survive media's 'perfect storm'
28 Sep 2010 | by Fraser Parker and Paul Gilbert
reduction in the number of players in my supply chain do to my business model and profitability?" 9) Know ...
My Media Week: Lucas Brown, Total Media
07 Jul 2010 | by Harriet Dennys
eHarmony s US media agency Ocean Media. This is a very useful session where we talk about the data model ...
My Media Week: Mike Colling, managing director, MC&C
01 Jul 2010 | by Harriet Dennys
daughters for a clay pigeon contest organised by David Kyffin, global chief of direct marketing at MediaCom ...
Media Bitch's Diary 18 June
18 Jun 2010 | by Harriet Dennys
Polo in the Park, although his spirits were lifted when City AM Team New York won the tournament (model ...
Making the most of less: the new rules of engagement
16 Jun 2010 | by Harriet Dennys
their business models have changed beyond all recognition? Do clients even need media agencies any more ...
PROMOTIONAL FEATURE: The Big Media Debate: why it's time for a new approach
03 Jun 2010 | by Noelle McElhatton
business model doesn't really recognise that. Rachael Stilwell, publishing director, Haymarket Brand ... for setting up a media regulator, with the Financial Services Authority as a model, to monitor media buying ... TO DEVELOP A SOUNDER BUSINESS MODEL Urgent action is needed to ensure the future of media owners ...
Recovering from recession
27 May 2010 | by Jane Bainbridge
, chief executive, COI "The commercial industry has to work out new business models to allow quality ... business model forever. If you're an advertiser, you know the reason people buy media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
