09 May 2012
| by Marketing, with Yomego
that is apparent is the very high level of satisfaction across the board for all models surveyed. All registered ...
) is the iPhone 4S. It is the top-selling model surveyed, and created more mentions than the other nine handsets ...
and tweeters, and fans of other phones. The iPhone is the clear benchmark in the sector, with every other model ...
08 May 2012
| by Jack Baird
Mumsnet model of themed digital destinations.
For Johnston, this marks a move towards a platform ...
model.
"Soon there will be just five types of pre-designed Johnston Press papers ...
04 May 2012
| by Noelle McElhatton
models. We already have a trial of about 750 people to do really robust testing.
What are the Wallet ...
04 May 2012
| by Nick Batten
The agenda tackles the key topics shaping the sector. Sessions will look at opportunities for magazine brands across various platforms, changing audience demands, and evolving commercial models.
Brand Republic / Media Week is the event's official media partner and will be reporting from its key ...
04 May 2012
| by Kim Benjamin
.
Econometric models are becoming increasingly important in the social ROI debate, but as Kean outlines, when a ...
, Marc Pritchard, the brand has been using its Market Mix Modelling proprietary system for well over a ...
models and outsourced resources will likely prevail. 'To outsource social media measurement, strategy ...
04 May 2012
| by Stuart Derrick
their audiences. It's a way of commercialising the data they hold, at a time when the free content model many ...
in the brand space. In the UK the trading desk model is still going through a state of change whereby everyone ...
04 May 2012
| by Kim Benjamin
and agency side. It seemed only a matter of time before this same bid model pervaded the online display space ...
by the premium-only model?
7 OUT OF 10
Wouldn't comply fully with Forrester's survey requests ...
04 May 2012
| by Trevor Clawson
Last month, Honda launched a page and campaign on Pinterest. The up-and-coming social media site works like a virtual pinboard, where users share images and videos with friends and followers. Honda's activity, which it has dubbed 'Pintermission', promoted its CR-V model and included a $500 incentive ...
04 May 2012
| by Gemma Charles
January
Plus-size model Lucy Moore was named the winner of Ann Summers' 'Find a face' competition.
February
@AnnSummers offered its followers the chance to win bottles of wine for Valentine's Day, keeping its SMR score high.
March
Ahead of National Cleavage Day, Ann Summers asked ...
03 May 2012
| by Hannah Crown
: 'The continuing evolution of healthcare technology, policy and patient care models provide tremendous ...