Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
' is expressed as a model; 'awareness' is a graph; 'bonding' is a pyramid; 'attitude' is word-cloud distillation ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
reliant on traditional models to get their message out'; digital music platforms enable brands to partner ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ... sponsorship of The O2 venue, formerly the Millennium Dome. New model Collaboration with artists ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ... model. Magnum uses a lot of social media as it lends itself to it well - young target audience ... to develop all these models that help us make the decision'. I think that is abdicating responsibility as a ...
Revolution: Special Report - Real-time bidding - A new dawn for display?
04 May 2012 | by Stuart Derrick
their audiences. It's a way of commercialising the data they hold, at a time when the free content model many ... in the brand space. In the UK the trading desk model is still going through a state of change whereby everyone ...
We'll Call You: Land Rover
02 May 2012
Mktg Hi there. I am trying to find out more details about the Victoria Beckham-designed Range Rover. Is it on the market at the moment? Land Rover OK, I have heard about this. I think it is a limited-edition model, but I don't know much more. What else is it that you need to know? Mktg Does ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
. "They ve basically changed their whole model now to being an accessible brand, but still a prestige one ... to Facebook s business model going forward. O2 has also moved the discussion on from merely counting ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
to boast that Nissan would build a new small hatchback model in Britain. It signals a remarkable ... marketing spend, with the company looking to shift prominence away from its well-known Micra model toward a ... , achieving consistency and a weight of focus on our primary models. Our online presence has increased ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
Modelling it's like an econometrics model that isolates all the variables, so you can see what correlates ... Modelling for the past decade. When we acquired Clairol, it brought in Market Mix Modelling. We've been able ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
wanted to create a world that's inspirational and accessible. It's not just "here's a model"; consumers ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
