Marketing Communications: Emotional connection
22 Oct 2004
that women wanted to see 'real women' in advertising rather than the traditional stick-thin models. Real ...
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PRWeek to show Dove ad webcast
16 Sep 2005
The webcast will be held on 27 September at 7pm GMT. Listeners can post questions to the Dove team. Unilever has been hugely successful with its Dove campaign, which focuses on the virtues of 'real' women rather than models. PRWeek is bringing PR and ad teams together in a forum to learn more ...
Campaign: Dove campaign a boost for real women - Marcoms
17 Sep 2004 | by Donna Werbner
with a variety of body shapes, instead of professional models, it decided to use the ad as a news hook ... to their body shapes, beauty advertising generally and which celebrity role models they most admired. This found that women felt intimidated and depressed by the prevalence of 'stick-thin models' in advertising campaigns ...
Campaign: Second Opinion
17 Sep 2004
: there are no super-models, no mystery magic ingredients and no one telling you, 'you're worth it'. Second ...
Media Analysis: Teen titles vital to cosmetics firms
17 Sep 2004
do a model competition with Rimmel: we go round shopping centres with make-up demonstrations and bands. It's not so much a modelling competition as a day out for our readers, but we don't get ... of modelling competitions, our Cosmogirl! of the Year competition is about inspirational teenagers who ...
ANALYSIS: Haircare brands vie for attention with use of PR
28 Nov 2003 | by Lexie Williamson
of the beauty industry' - the Pantene Pro-V Awards - or carrying out the Pantene Model Search to find a new star ... intelligence team', comprising photographers, models or designers, and flies them off to catwalk shows, where ...
STOP PRESS: Select Model Management hires Exposure
13 Nov 1998 | by SOPHIE BARKER
Select Model Management has selected Exposure to handle its PR after parting company with its...Select Model Management has selected Exposure to handle its PR after parting company with its previous agency, Panic (PR Week, 6 November). Exposure will promote models on Select s books, including Helena Christensen and Stella Tennant. ...
CAMPAIGNS: PRODUCT LAUNCH - Clairol reveals its blonde ambition
07 Aug 1998 | by NICK PURDOM
-long residency at the station with a photocall featuring four leading blonde models from Select and Models 1 ... blonde to be the PR face of Hydrience. Models 1 and beauty photographer Chris Lane scouted around ... announcing the transformation of Bond Street and the model competition. Radio station Heart FM ...
CAMPAIGNS: Boots cosmetics get a makeover - Product Relaunch
26 Jun 1998 | by JENNIFER WHITEHEAD
activities to support the relaunch are the Find Me A Model competition in conjunction with the Big ...
MEDIA PROFILE: Deborah Bee, editor, Scene - All set to steal the Scene
01 May 1998 | by STEPHEN ARMSTRONG
used to be a lifestyle magazine for models only, but crossed over into the mainstream as a general ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
