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Healthcare Survey: Marketing Medicines

on the twice-a-year meeting model. Which is why In2Focus is developing a way of giving promotional material ...

Campaign: Second Opinion

: there are no super-models, no mystery magic ingredients and no one telling you, 'you're worth it'. Second ...

Healthcare: How to cut drug waste

Chataway expects to see more such initiatives and feels the old pharma industry model no longer works. He ...

Healthcare: Educating GPs

the NHS's stretched coffers. The introduction of an incentive model for GPs looks certain to increase ...

CAMPAIGNS: Publicity Stunt - Glasses firm uses painted models idea

-painted models in both towns wearing nothing but their Optical Revolution spectacles - despite the chilly ... with Optical Revolution chairman, Michael Kraftman. The mother of one of the naked models was found to work ... papers, including front pages. Anglia TV showed images of the naked models three times, giving six ...

EDITORIAL: Time for consumer relations review

in favour of an American model, creating a direct channel to the consumer. In the meantime, the global ...

FOCUS: CORPORATE REPUTATION - Putting a caring face first/Companies are discovering the commercial benefits of being seen as socially responsible, but their activities must be in tune with their brands, or consumers are not convinced. Stephanie France rep

if it has not yet been built into its models and spreadsheets, he says. So faced with a plethora ...

DIARY: Herculean efforts gets Lowe Bell team off the streets and into a castle

and David Beck of Lowe Bell Financial used their powers of deduction to trace a route from St Paul ...

FOCUS: CORPORATE VIDEO - Pausing for a screen break/Corporate video can be used by multinational companies to communicate with employees on a worldwide basis or take a more parochial view. Nick Purdom reports

to launch Abbey National s new Business Excellence Model last summer. So he hired actor Tim ... Excellence Model and look at how they go about things to see where there s room for improvement ... Excellence Model as a priority. It s pretty good if a video can do that, says Cornelius. Because ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.