Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
wanted to create a world that's inspirational and accessible. It's not just "here's a model"; consumers ...
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King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
will be able to pay an additional 1 a month to upgrade to the Azor 5 razor model or an Azor S class five-blade razor for women. Will King, King of Shaves founder, said the subscription model aimed to help ...
Revlon prepares new 'storytelling' ad strategy
20 Mar 2012 | by Rachel Barnes
The ads, which feature its Hollywood-actress brand ambassadors Olivia Wilde and Emma Stone, mark a shift away from past campaigns, focusing on storytelling rather than models wearing the products. It is the brand s first major activity since Julia Goldin was hired as global chief marketing officer 18 months ...
Brand barometer: Social media performance of Lynx
16 Mar 2012 | by Gemma Charles
NOVEMBER Despite the launch of Lynx's new fragrance, Final Edition, conversation focused on the AAR's ban of a Lynx digital campaign and a separate poster ad. DECEMBER Scantily clad models braved London's cold, warning of 'The end of the world', as Final Edition ads generated social coverage ...
Public unruffled by 'sexy' outdoor ads
28 Feb 2012 | by Maisie McCabe
Skimpily dressed models advertising swimwear, lingerie and perfume on billboards do not cause...for the product" by respondents, with only 13% of people said it was offensive. A poster of a model seductively ...
Unilever adopts new global digital strategy for Sure
21 Feb 2012 | by Loulla-Mae Eleftheriou-Smith and Sarah Shearman
The multinational has appointed digital agency R/GA to handle global campaigns for Sure, known as Degree in the US and Canada, and Rexona in most other markets. The agency will aim to drive a new model of consumer engagement for the brand. Unilever currently produces digital activity for Sure on a ...
Unilever launches global charity foundation
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
-private partnership that aims to create a sustainable model to improve nutrition, health and livelihoods in Bangladesh ...
Johnson & Johnson launches new 'Hello me' skincare marketing push
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
's weekly magazines from February. The marketing campaign focuses on a real mother and model, called ...
Government targets beauty brands with body-confidence pledge
06 Dec 2011 | by Gemma Charles
-owned Maybelline and Lanc me, featuring model Christy Turlington and actress Julia Roberts respectively, after ...
Ultimo to enter FMCG arena with beauty line
30 Nov 2011 | by Sarah Shearman
-known names, including Kelly Brook and Rachel Hunter, to front its lingerie campaigns. Model Luisana Lopilato ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
