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O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

models. We already have a trial of about 750 people to do really robust testing. What are the Wallet ...

Why brands are looking to find the right customers

, is currently investigating rental data as an additional resource. Modelling and credit-scoring services, such as income models and affordability and over-indebtedness scores, enable users to compare risk scores ... and update models has become increasingly important,' adds Markey. With so many quotes being generated ...

Virgin Money unveils high-street customer lounges

, with each following a similar informal model to the lounges. In January 2010, Virgin Money gained a ...

Credit-checking brand Credit Confidential debuts with £5m push

and transparent business model. Our rivals tend to be far more business-to-business, with a very safe creative ...

What Next in Digital?

- they get data. Facebook is changing the digital display model in front of our eyes." Agencies need ... publishers based on engagement rather than a CPM model. Working out what engagement means is the new ...

End of 'digital' road

) will flourish. Decentralised marketing models are developing, and its proponents are data rich, always ... and inherently open models to find customers. As a result of existing marketing experiments, we believe similar models will be created in established businesses as managers seek to continuously test and learn ...

Confessions of an internet adman

and Google are all investing in various hardware, software and partnership models. Will this future TV ... developed by brands that are no longer constrained by old linear programme formats and models. TV ...

Unleash the power of production

, is hard to find. There is a better way. Value and profit are driven by production The new model ... for digital. Building perfect driving machines is complicated. The model works because manufacturers hang ...

The art of serial brand arson

lots of small media ideas. Hold on a minute. So in this allegedly new model, the communication idea ...

Barclaycard appoints Iris to UK direct marketing account

innovative and compelling engagement models' to complement the brand's above-the-line work. Other agencies ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.