Insurer awards digital media to iProspect and Carat
05 Apr 2012 | by Nick Batten
and display channels and deliver enhanced data management and attribution modelling. Carat has managed ...
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Financial Services Compensation Scheme reviews ad account
10 May 2012 | by Jeremy Lee
It has issued an RFI inviting agencies to pitch for the business, which has been handled by McCann Manchester since it won a pitch in 2010 against Leo Burnett and Rainey Kelly Campbell Roalfe/Y R. McCann created an awareness campaign that featured a series of stop-motion clay animation characters ...
Private View: Robert Campbell and Arnell Vaughan
04 Aug 2011
the aggregator model is bust. And I think these ads reflect that. We all love the meerkat advertising. But a free ... . There s got to be a better way. Find a new-business model. Add some value to your policies. Service me better ...
Private View: Darren Bailes and John O'Hagan
10 Jun 2011
on a hundred models are zoomed in and out of, on a big beach set. It's like Where's Wally?, only ...
Confused.com unveils 'YMCA' ad as brand-building takes fore
20 May 2011 | by Gemma Charles
than two million customers since the campaign launched." He added: "The old advertising agency model ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
the adoption of a vertical model through which BT Global Services is taking a go-to-market approach, focusing ... va voom' ad for the Clio model by bringing back former brand ambassador Thierry Henry alongside ... producer of electric vehicles; it will launch four models by the end of next year. To succeed, York needs ...
Insurance brand Friends Life launches debut campaign
30 Mar 2011 | by Alex Brownsell
and at the same time provides a new model provider of choice for the future." ...
Brand of the Year 2010
24 Nov 2010 | by Suzy Bashford
, as well as a business model of employee ownership. It is much loved by the British public, to the extent ... of the modern consumer. Its business model is pioneering in the mobile arena because it is a collaborative ...
Hiscox first to use location-based Wi-Fi ad platform
11 Nov 2010 | by Daniel Farey-Jones
agency Crayon Ci has booked a two-month campaign, with creative by Flourish, on a CPM model. Crayon Ci ...
Rias drives acquisitions with IBM predictive software
03 Nov 2010 | by Ed Owen
Historic data was analysed to pinpoint trends through the IBM software, and the profitability of acquisition campaigns has grown in some cases by 20% with efficiency also increasing. Rias was able to target potential customers more effectively and reduce unnecessary duplication. Frank Abu, modelling ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
