Grand Marnier sponsors online celebrity cocktail-making show
23 Feb 2012 | by Gemma Charles
their character, under Pearson's tutelage. Actress and model Kelly-Anne Lyons, TV presenter Nat Coombs ...
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Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
the ground would host music concerts as it does not fit with the organisation s business model. He has ...
Arc lands DM for SABMiller's Peroni
16 Feb 2012 | by Sara Kimberley
from Peroni, created by The Bank. The ad was shot in a 60s style and featured male and female models ...
Brewer AB InBev loses comms chief Mike Kelly
14 Feb 2012 | by Matt Cartmell
200 brands, including Beck s, Budweiser, Stella Artois and Brahma. The company employs around 116 ...
Russian Standard calls global ad review
26 Jan 2012 | by Anne Cassidy
of the bottle and close-ups of the face of a model drinking the vodka. Available in 40 markets, the brand ...
Diageo's Matthew Barwell is redefining Europe
10 Nov 2011 | by Gemma Charles
recent piece of Diageo economic modelling that has taken the past five years of marketing spend data ... argues: 'What frustrates people is where it's hard to get things done, but through the model we've now ...
Marketing veteran Philip Almond exits Diageo in shake-up
01 Nov 2011 | by Gemma Charles
from running campaigns on a country basis to a regional model, to enable it to shift investment ...
Brands 'over-reliant' on Facebook, warns expert
25 Oct 2011 | by Nicola Clark
-sourced models for social engagement and advises brands to develop their own platforms. His comments echo those ...
School Reports 2011: Vizeum
05 Sep 2011 | by Staff
strategy, Simple, See-Saw TV, Zoopla and Credit Confidential. InBev (Stella, Beck's and Budweiser) was our ...
Miller calls pitch for Nastro Azzurro
25 Aug 2011 | by Anne Cassidy
male and female models in Italy. Last year, Peroni launched a campaign by the Italian film director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
