Cadbury signs deal with ITV to lift Spots V Stripes
09 Jun 2011 | by Maisie McCabe
brands, media owners and agencies talk about the future model of partnerships and building ongoing ...
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Ad watchdog clears Snickers' celeb Twitter campaign
07 Mar 2012 | by John Reynolds
The Advertising Standards Authority (ASA) received two complaints about tweets from glamour model Price and footballer Ferdinand, which formed part of promotional activity for Snickers owner Mars, undertaken by Abbott Mead Vickers BBDO. The celebrity tweets were probed by the ASA after they seemingly ...
Unilever gets green light for $3.7bn Alberto Culver deal
09 May 2011 | by Ed Owen
Top Model' format, in March . Alberto Culver shareholders approved the $3.7bn ( 2.38bn) deal ...
101 lands Mr Kipling creative business
24 Mar 2011 | by Anne Cassidy
really attracted to the 101 model. Their ethos of free range creativity and powerful organising ideas ...
Thorntons accentuates craftsmanship in Easter range
24 Jan 2011 | by John Reynolds
the intricate attention to detail that goes into the creation of our models and decorations, so we will keep ...
Time to sweet-talk the UK
19 Jan 2011 | by Nick Hughes
. 'If it doesn't localise, it will have trouble. Just taking the US model and imposing it on the UK ...
Mars consults sustainability advice group
24 Aug 2010 | by Gemma Charles
counterparts planned to replicate the advisory group model following its success in the UK. ...
NMA names 2010's Top 10 most effective newspaper ads
15 Jul 2010 | by Arif Durrani
and Kantar Media. Using the new research model, the strongest performing newspaper ad in the first quarter ... s Magnum Mini (Mindshare). The new measurement model promises to be the UK s largest database ...
Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
location with models- the female model to look glamorous and appealing to the target market, the male models to be slightly awestruck at the icecream girl and her fantasy icecream van. To shoot the backplate HDRI environment with the models to make them work convincingly with the CGI ice cream van, along ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
- they get data. Facebook is changing the digital display model in front of our eyes." Agencies need ... publishers based on engagement rather than a CPM model. Working out what engagement means is the new ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
