Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
this brandand advertising-led model to a sales-led one will come,' he says. 'It is much easier to target ...
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ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
usual commercial metrics". The brand will also apply a new model for measuring "social value ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
promoting the brand. Elsewhere, beer brand Beck's sponsorship of independent art projects also carries a ...
Lavazza awards €50m pan-European account to MEC
03 Feb 2012 | by Maisie McCabe
calendar of images of famous models taken by leading photographers, with a pan-European advertising ...
Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
19 Jan 2012 | by Nicola Clark
that sponsorship can leave. That's why we are working with leading think tank Demos to create a new model, which ...
Coca-Cola celebrates 80 years of Christmas advertising
25 Dec 2011 | by Georgina Brazier
friend Lou Prentiss, a retired salesman, as a model. When Prentiss passed away, Sundblom used himself as a model, painting while looking into a mirror. After the 1930s, he used photographs ...
Coca-Cola Christmas: The 50s
25 Dec 2011 | by Georgina Brazier
. In the beginning, Sundblom painted the image of Santa Claus using a live model - his friend, Lou Prentiss, a retired salesman. When Prentiss passed away, Sundblom used himself as a model, painting while looking ...
Diet Coke calls ad pitch
01 Dec 2011 | by Anne Cassidy
from an agency of record model and build the brand's links with the fashion world....that the company is moving towards an open model, which he described as "liquid and linked". A spokesperson ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
, with viewers able to dress their own models online and vote for contestants. Channel 4 says that the show ...
Adwatch (Sept 14) - Top 20 recall: Lucozade
14 Sep 2011 | by Nigel Roberts, Creative director, Leagas Delaney
/ZenithOptimedia 15 18= ( ) Beck's Vier Mother/Vizeum 15 20 ( ) Revlon Grow ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
