Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
this brandand advertising-led model to a sales-led one will come,' he says. 'It is much easier to target ...
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Manning Gottlieb OMD wins Tanfield Food Company account
14 Mar 2012 | by Nick Batten
LWWF worked with Manning Gottlieb OMD to launch its first ever national TV campaign, which went live last week. The 'Small Farmers, Big Taste' campaign, developed by the East Agency, features small model farmers preparing the brand's ready meals, which Tanfield Food Company claim are made ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
promoting the brand. Elsewhere, beer brand Beck's sponsorship of independent art projects also carries a ...
McCain cooks up potato-scented bus stop campaign
07 Feb 2012 | by Maisie McCabe
director and copywriter was Jay Pond-Jones. Rebecca Clay, media group manager at PHD, said: "PHD has a ...
Unilever and Sainsbury's predict sustainable lifestyles by 2020
10 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
old model of ever greater consumption, with growth at any price, is broken. Companies that succeed ...
PepsiCo at risk of missing own healthy foods targets
01 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
OFCOM s Nutrient Profile model by last year, which it has said was "not achieved in the time frame ...
Saatchi & Saatchi, W+K, BBH, Dare and AMV lead UK hope in Film Lions shortlist
24 Jun 2011 | by Anne Cassidy
Saatchi Saatchi has received three nominations, one for T-Mobile "welcome back" and two for European Tour campaign's "clay pigeon" and "gong" spots". Wieden+Kennedy is nominated for Cravendale "cats with thumbs" and Lurpak "kitchen odyssey" spots, while Bartle Bogle Hegarty is shortlisted ...
Profile: Kevin Brennan, chief executive of Quorn Foods
23 Jun 2011 | by John Reynolds
from the business before selling it off is often thought to be the default business model, but Brennan ...
Private View: Darren Bailes and John O'Hagan
10 Jun 2011
on a hundred models are zoomed in and out of, on a big beach set. It's like Where's Wally?, only ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
the adoption of a vertical model through which BT Global Services is taking a go-to-market approach, focusing ... va voom' ad for the Clio model by bringing back former brand ambassador Thierry Henry alongside ... producer of electric vehicles; it will launch four models by the end of next year. To succeed, York needs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
