The rise of ad sales spells new era at Microsoft
26 Jan 2012 | by Jeremy Lee
technology company and, in the scheme of the Microsoft model, we are a small but interesting piece," he says ...
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Virgin Media revenues rise 2.4% in Q1
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
progress across the company, which, combined with the underlying resilience of our business model ...
The DIY creative brands
20 Jan 2012 | by Adam Woods
for their own creative. Nor is there just one model for the bigger brands, some of which have dedicated ad ... model from the outside-in, it probably looks slightly strange and unworkable, but actually, for a ... % of its work is generated internally. Its model apparently appeals to ITV, which last month pulled its 7m ...
Digital to drive media growth in 'golden age for the empowered consumer'
14 Jun 2011 | by Oliver Luft
, innovative collaboration and new business models in order to satisfy the needs of the increasingly powerful ...
All about...Web TV ad trading
09 Jun 2011 | by Alasdair Reid
New web model poses a threat to ITV and Channel 4, Alasdair Reid says....are right, Channel 4 may have to tear up its current business model. And if that comes to pass, ITV ...
Media: All About ... AOL
24 Feb 2011 | by Alasdair Reid
model of an upmarket niche product. On the other hand, if we're keen to be there when "Kayla Collins ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
- they get data. Facebook is changing the digital display model in front of our eyes." Agencies need ... publishers based on engagement rather than a CPM model. Working out what engagement means is the new ...
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
to leave behind the hindrances of production-based business models and frustrating industry pigeon holing ... and strategic. This 20 per cent can now join a creative agency model that's entirely opposite. So what would ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and Google are all investing in various hardware, software and partnership models. Will this future TV ... developed by brands that are no longer constrained by old linear programme formats and models. TV ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
, is hard to find. There is a better way. Value and profit are driven by production The new model ... for digital. Building perfect driving machines is complicated. The model works because manufacturers hang ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
