Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
to prove the effectiveness of its advertising model, after sagging since its stockmarket debut last Friday ...
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Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
of the new model at Goodwood Festival of Speed, before its release this summer.
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
. Fleishman-Hillard will operate on what Expedia has called a hub and spoke model with the UK-based hub team ...
All about ... Facebook's future
24 May 2012 | by Alasdair Reid
for digital display advertising. The Facebook business model - It's fascinating that the Facebook business model (or the version that filters through to media agencies, which is probably as good as we ...
4th Screen Advertising to sell ads on Daily Mash mobile site
21 May 2012 | by Sarah Shearman
-on anymore, but is now at the forefront of modern publishing models." In March, ITV appointed 4th Screen ...
Chelsea Apps factory launches Tom Daley Dive game
18 May 2012 | by Nick Batten
himself modelled his techniques for the game and players will be able to watch a virtual Daley show them ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
journey analysis and offline sales modelling, these meeting are never dull. We're still in an embryonic ...
OMD retains £10m Shop Direct search business
15 May 2012 | by Maisie McCabe
of support and services including mobile and data management. Dan Clays, who started as managing director ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
you look at the monetisation of social media, I don't think the model has been cracked. We see adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...
Haymarket Network relaunches Jaguar Magazine iPad app
11 May 2012 | by Staff
-size clay models of all its cars, goes behind the scenes at Matthew Williamson's catwalk show during London ... exclusive videos of a full-size clay model being destroyed by axe-wielding designers and see the bulletproof ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
