All About ... The PPA conference
17 May 2012 | by Nick Batten
the changes in the market blow your business model apart?" 5. Kevin Hand, the chairman of the PPA, summed ...
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Media Bitch's Diary 24 May
24 May 2012 | by Media Bitch
Meredith , the clay pigeon shoot will include the likes of the group trading director at IPC Media Ian ...
Haymarket Network relaunches Jaguar Magazine iPad app
11 May 2012 | by Staff
-size clay models of all its cars, goes behind the scenes at Matthew Williamson's catwalk show during London ... exclusive videos of a full-size clay model being destroyed by axe-wielding designers and see the bulletproof ...
PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'
09 May 2012 | by Arif Durrani
expect them to move towards some kind of freemium model, where access is easier and you don t just get ...
PPA Conference: Tablets are a 'means for survival', says Future chief
09 May 2012 | by Sarah Johnson
model." Wood said readers are more demanding on tablet computers and expect inventive ...
PPA Conference: Future chief champions digital transition
09 May 2012 | by Nick Batten
Total Film publisher Future is developing a digital business model that will help it survive...digital brand business before the changes in the market blow your business model apart; in other words ... but Future has developed a business model that "has the potential not only to survive, but make Future one ...
Citizen Brando appointed by Auto Trader
16 Apr 2012 | by Matt Cartmell
as its rigorous evaluation model its Citizen Scorecard will give the brand a score out of 100 after ...
My Media Week: Sean King
11 Apr 2012 | by Mike Fletcher
CEOs of other digital agencies. While we all have different businesses and business models, we all face ...
Elle to make David Beckham first solo male cover star
10 Apr 2012 | by Nick Batten
Elle, which usually features female celebrities and models on its cover, has broken with tradition in a nod to the 2012 Olympic Games. The July issue of Elle goes on sale on 30 May and reaches subscribers on 28 May. Usually a fiercely guarded secret among glossy magazines, Elle has not only ...
Sector analysis: Customer publishing
04 Apr 2012 | by Mike Fletcher
differently." With the evolution in content delivery has come a change in the business model of content ... with the skills and expertise to produce content, so the business has changed from an advertiser-driven model to a ... -driven models and the smaller, more flexible agencies developing fee-based content models. "The sector needs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
