Think BR: Brands must play part to build trust in apps
02 Apr 2012 | by Rimma Perelmuter
s explicit consent as the core assumption of its business model. So what practical steps can we take ...
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Chelsea Apps factory launches Tom Daley Dive game
18 May 2012 | by Nick Batten
himself modelled his techniques for the game and players will be able to watch a virtual Daley show them ...
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
,500 phones used to construct the statue were P1 S models, currently the thinnest smartphone available ...
Think BR: What next for the mobile ad market?
28 Feb 2012 | by Andrew French
ads that are run on the networks are now paid for on a second-price auction model, in the same way ...
Facebook marketing chief lauds 'real life' mobile possibilities
14 Feb 2012 | by Nicola Clark
model, [marketing] was all about being fun. Now, it is about being truthful and consistent. Mobile ...
The rise of ad sales spells new era at Microsoft
26 Jan 2012 | by Jeremy Lee
technology company and, in the scheme of the Microsoft model, we are a small but interesting piece," he says ...
BlackBerry tablets in firesale as retailers slash prices
04 Jan 2012 | by Matthew Chapman
Warehouse, a 58% saving on its full price of 399. Currys and PC World are selling the 64GB model for 329, some 230 cheaper than the full price of the model, and the price of Apple's rival iPad 2 ... to shift stock, meaning both the 16GB and 64GB versions can be bought for $299 ( 191). The 64GB model ...
Panasonic to elbow into smartphone market
12 Dec 2011 | by Daniel Farey-Jones
Panasonic is yet to reveal a price or marketing strategy for the smartphone, which will use the Android operating system. The model will feature a D-shaped design, a slim bezel with an OLED screen, and will be waterproof. The phone will launch three months before the Olympic Games, although a spokesperson declined ...
Trend Report: Is the industry ready for mobile?
10 Nov 2011 | by Mike Fletcher
across mobile platforms. "The brand marketing model has to be rethought with mobile in mind," he ...
Toyota launches Social Snap Shot app for the busy
19 Sep 2011 | by Sarah Shearman
, as part of the car brand's 'Outsmart Life' campaign for its Yaris model.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
