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Digital to drive media growth in 'golden age for the empowered consumer'

, innovative collaboration and new business models in order to satisfy the needs of the increasingly powerful ...

Nintendo to deploy Wii U in fight for gaming share

than expected $249 ( 151) for a Wi-Fi only model, and $299 for a Wi-Fi and 3G-enabled version ...

My YouTube ad of the week: James Hilton, AKQA

stormtrooper = evil. Well there you go; a validated equation and model for being brilliantly funny my ...

Ford drives Focus launch with £4m campaign

Ford has kicked off a £4m two-month campaign for its new Focus model with a 60-second TV ad...is a fantastic demonstration of a new marketing model around sharable content, that sees content ...

Page 3 model spoofs Old Spice ad for The Sun

The video , created by Glue Isobar, features Page 3 favourite model Rosie in a parody of the ad ... . Page 3 dates back to November 1970, during Edward Heath's tenure as prime minister, when model Stephanie Rahn became The Sun's first topless model. Barnaby Dawe, marketing director for The Sun, said ...

Nickelodeon UK brings out SpongeBob app

is looking to explore development models, including shared risk and revenue sharing, and bring more iPhone ...

HMV profits up despite sales drop

For the 52 weeks ending 24 April 2010 the parent company of both retail brands witnessed total sales growth of 3.1%, resulting in record sales of 2bn. The financial results come as HMV continues efforts to transform its business model. In January HMV acquired live venue business, MAMA, 12 months ...

What Next in Digital?

- they get data. Facebook is changing the digital display model in front of our eyes." Agencies need ... publishers based on engagement rather than a CPM model. Working out what engagement means is the new ...

I've Got A Brand New Combine Harvester

to leave behind the hindrances of production-based business models and frustrating industry pigeon holing ... and strategic. This 20 per cent can now join a creative agency model that's entirely opposite. So what would ...

Confessions of an internet adman

and Google are all investing in various hardware, software and partnership models. Will this future TV ... developed by brands that are no longer constrained by old linear programme formats and models. TV ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.