Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
the ground would host music concerts as it does not fit with the organisation s business model. He has ...
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Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
you look at the monetisation of social media, I don't think the model has been cracked. We see adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...
Elle to make David Beckham first solo male cover star
10 Apr 2012 | by Nick Batten
Elle, which usually features female celebrities and models on its cover, has broken with tradition in a nod to the 2012 Olympic Games. The July issue of Elle goes on sale on 30 May and reaches subscribers on 28 May. Usually a fiercely guarded secret among glossy magazines, Elle has not only ...
Coca-Cola leads brands eyeing post-London 2012 venue naming rights
23 Mar 2012 | by John Reynolds
model ahead,' he adds. Examples beyond the Olympic sites include deals to sponsor smaller football ...
Sky to launch pay-as-you-go content for non-subscribers
31 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
the subscription model, with Sky saying it will include a range of options, including the chance to rent single ...
Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
19 Jan 2012 | by Nicola Clark
that sponsorship can leave. That's why we are working with leading think tank Demos to create a new model, which ...
Ford extends Champions League sponsorship
08 Dec 2011 | by John Reynolds
, and will mark next year's final in Munich by launching 'Champions' special-value models....League Final by introducing a number of innovations, including a 'Champions' special-value model range ...
Top 10 Sports Virals of all time
09 Sep 2011
it in this list. 5. Adidas Steven Gerrard s clay pigeon shoot Another to spark a real or fake ...
Gail Gallie: Why it's important for adland to get into the Olympic spirit
08 Sep 2011 | by Gail Gallie
2012"? Could we come up with a new model of sponsorship communications? A lasting legacy for London ...
School Reports 2011: Iris
05 Sep 2011 | by Staff
to more than 400 staff. Its model seems to suit the times. Now Iris just has to break the boom ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
