Think BR: Taking advantage of digital switchover
24 Apr 2012 | by Guy North
will be considering upgrading their televisions as manufacturers introduce bigger and better models, leading to a ...
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Virgin Media revenues rise 2.4% in Q1
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
progress across the company, which, combined with the underlying resilience of our business model ...
Lifeline: BBC Sport
19 Apr 2012
June 2000 ... BSkyB shakes up UK sports broadcasting in the 90s as its subscription model means it can outbid rivals for plum events. The BBC still has access to "crown jewel" events, such as the Olympics and Wimbledon, reserved for free-to-air broadcasters, but gets a shock when it loses Premier ...
GMG Radio closes Channel M after 12 years
17 Apr 2012 | by Maisie McCabe
she chose not buy Channel M because it was "based on the city TV model which Trinity Mirror believes ...
Trading places: this week's people moves
30 Mar 2012 | by Staff
+Kennedy Amsterdam has promoted Clay Mills , head of business development and group account director on its global ...
Trend report: Corporate barter
14 Mar 2012 | by Mark Banham
of Omnicom Media Group, says, "As a business model, as a tool, it's always going to be a little bit around the edges, due to the nature of the business model, rather than what people perceive it to be, or have ... of their sector and into another. The bottom line, and what makes the model work, is that the barter company ...
Trends in audience behaviour around TV and online video
07 Mar 2012 | by Mads Holmen
-skipping technology and cheap premium content services like Netflix or Spotify that locks out the traditional ad model ... modeled two buying scenarios - a maintenance campaign towards mums for a large FMCG client and a product ... little more than move the TV model online and have neglected to improve the fundamental relationship ...
Flack's Week: 17 February
17 Feb 2012
when they hired a model to dress up in an over-the-top wedding dress to celebrate the new series of My ...
TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
of brands has followed the distribution-led model. Oliver Rudgard, marketing director of 25m crisp brand ... we stumbled into was an interesting communication model which is about advocacy", he says. "We ... and sense of discovery", he adds. No quick fix "Our model is doable by anybody, although it requires ...
Media Bitch's Diary 9 February
09 Feb 2012 | by Media Bitch
director Dan Clays . A good time was had by all and the Champagne flowed, and Bitch is sure ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
