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TV ad in three years for Christmas last year , picked up three awards (Best Hobby and Model, Best ...
She's been a doctor, a vet, a UN ambassador, an air-hostess, a firefighter, a cashier and a film star. So far, however, toy company Mattel has resisted calls to create a bald Barbie to serve as a role model for young girls dealing with hair loss through illness. Jane Bingham and Beckie Supin, both ...
- they get data. Facebook is changing the digital display model in front of our eyes." Agencies need ... publishers based on engagement rather than a CPM model. Working out what engagement means is the new ...
business model doesn't really recognise that. Rachael Stilwell, publishing director, Haymarket Brand ... for setting up a media regulator, with the Financial Services Authority as a model, to monitor media buying ... TO DEVELOP A SOUNDER BUSINESS MODEL Urgent action is needed to ensure the future of media owners ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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