Wonderbra to sell direct for first time with online store
20 Apr 2012 | by Matthew Chapman
features products modelled by Adriana Cernanova, the face of Wonderbra, and will include regular ...
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OMD retains £10m Shop Direct search business
15 May 2012 | by Maisie McCabe
of support and services including mobile and data management. Dan Clays, who started as managing director ...
Citizen Brando appointed by Auto Trader
16 Apr 2012 | by Matt Cartmell
as its rigorous evaluation model its Citizen Scorecard will give the brand a score out of 100 after ...
M&S summer campaign to play on Olympics and Jubilee
03 Apr 2012 | by Matthew Chapman
playing tennis with model No mie Lenoir in a reference to the Wimbledon Championships. Meanwhile, Twiggy ... in reference to the Queen s Diamond Jubilee. Model and presenter Lisa Snowdon will be seen rowing on a lake ...
Brand builder: Ultimo
14 Mar 2012 | by Kim Benjamin
Ultimo, the designer lingerie range created by former model Michelle Mone, has been courting ... 's ex, Rachel Hunter, as the face of the brand. Since then, a string of beautiful women have modelled for Ultimo, including Kelly Brook, Tamara Ecclestone (pictured) and Argentinian actress and model Luisana ...
M&S brings Valentine's Day model to life
09 Feb 2012 | by Matthew Chapman
The retailer has placed a billboard at Waterloo train station, which features a model in lingerie ... then be viewed through the smartphone's camera, triggering a video of the model, which can be viewed on the phone. Digital agency Profero conceived the idea and shot the video. The model offers gift ideas from the M ...
Christmas shoppers drawn to 'theatre' of high street, claims report
22 Dec 2011 | by Nicola Clark
, with a semi-clothed model topping up her tan." Christmas shopping in numbers MasterCard research ...
eBay moves to offer automated product recommendations
22 Nov 2011 | by Sarah Shearman
machine learning, data mining and predictive modelling, to improve the shopping and selling experience ...
No room in the UK: can new retailers succeed on the high street?
21 Nov 2011 | by Matthew Chapman
claims, is that Best Buy did not effectively transfer its US model to Europe. 'I have been auditing Best ...
Andrew Walmsley on Digital: Groupon's 'Y-factor' problem
14 Sep 2011 | by Andrew Walmsley
its Deals service recently, it lacked certain key components of the Groupon model; it's unlikely ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
