Online music service Spotify in agency talks
05 Mar 2012 | by Sara Luker
consumers if the music industry starts following the film business model by delaying the release of songs ...
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O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
models. We already have a trial of about 750 people to do really robust testing. What are the Wallet ...
Sky to launch pay-as-you-go content for non-subscribers
31 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
the subscription model, with Sky saying it will include a range of options, including the chance to rent single ...
The rise of ad sales spells new era at Microsoft
26 Jan 2012 | by Jeremy Lee
technology company and, in the scheme of the Microsoft model, we are a small but interesting piece," he says ...
BlackBerry tablets in firesale as retailers slash prices
04 Jan 2012 | by Matthew Chapman
Warehouse, a 58% saving on its full price of 399. Currys and PC World are selling the 64GB model for 329, some 230 cheaper than the full price of the model, and the price of Apple's rival iPad 2 ... to shift stock, meaning both the 16GB and 64GB versions can be bought for $299 ( 191). The 64GB model ...
Getting to grips with the second screen
02 Dec 2011 | by Nicola Clark
' attention.' Working in tandem However, Lindsay Clay, managing director at commercial TV's marketing ... is their preferred device, but you cannot confuse content with devices,' she contends. Clay adds that television has ...
Andrew Walmsley on Digital: The future of brainpower
30 Nov 2011 | by Andrew Walmsley
. The machine is believed to have been the first to be called a 'supercomputer'. - The first model to become ...
Microsoft partners with media brands for Xbox TV ads
08 Nov 2011 | by Matthew Chapman
The company aims to challenge the traditional TV model with Kinect for Xbox 360, which allows users to control the screen through motion-sensor and voice-recognition technology. Microsoft revealed last month that 40 entertainment brands would launch on Xbox Live by the end of the year. Its ...
How creativity takes centre stage at Google
20 Oct 2011 | by Katherine Levy
Pioneering the cost-per-view model - Google announced four cost-per-view formats for its Trueview video ads ... for small businesses - Google's search advertising model, Adwords, allows advertisers of all sizes ...
Intel in agency talks over global ad brief
22 Sep 2011 | by Anne Cassidy
. Intel adopts an "open-source" model, which involves handing responsibility for its advertising to a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
