Chelsea Apps factory launches Tom Daley Dive game
18 May 2012 | by Nick Batten
himself modelled his techniques for the game and players will be able to watch a virtual Daley show them ...
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Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note model. Creative ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
of a company based upon an advertising model is "a little risky". He said: "Advertising is an old model that is being squeezed into the new framework of social media, when the fact is that people don t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
models. We already have a trial of about 750 people to do really robust testing. What are the Wallet ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
is to move to a "+1" model, where mobile is used to compliment and amplify all traditional media channels ... of them necessarily lend themselves to the disrupt and interruption model that much display advertising ...
Tapping into the upmarket tablet user
19 Mar 2012 | by Kantar Media
models and are around three-quarters more likely to switch mobiles every 12 months. Demonstrating ...
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
,500 phones used to construct the statue were P1 S models, currently the thinnest smartphone available ...
Online music service Spotify in agency talks
05 Mar 2012 | by Sara Luker
consumers if the music industry starts following the film business model by delaying the release of songs ...
Tablets for kids help Leapfrog rule toy fair
01 Feb 2012 | by Ben Hall
TV ad in three years for Christmas last year , picked up three awards (Best Hobby and Model, Best ...
Sky to launch pay-as-you-go content for non-subscribers
31 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
the subscription model, with Sky saying it will include a range of options, including the chance to rent single ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
