Chelsea Apps factory launches Tom Daley Dive game
18 May 2012 | by Nick Batten
himself modelled his techniques for the game and players will be able to watch a virtual Daley show them ...
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Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note model. Creative ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
traditional phone retailing and maintaining long model cycles, comparison-shopping has been reduced and Vertu ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
of a company based upon an advertising model is "a little risky". He said: "Advertising is an old model that is being squeezed into the new framework of social media, when the fact is that people don t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
that is apparent is the very high level of satisfaction across the board for all models surveyed. All registered ... ) is the iPhone 4S. It is the top-selling model surveyed, and created more mentions than the other nine handsets ... and tweeters, and fans of other phones. The iPhone is the clear benchmark in the sector, with every other model ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
models. We already have a trial of about 750 people to do really robust testing. What are the Wallet ...
Think BR: Brands must play part to build trust in apps
02 Apr 2012 | by Rimma Perelmuter
s explicit consent as the core assumption of its business model. So what practical steps can we take ...
HTC places marketing in hands of consumers
30 Mar 2012 | by Matthew Chapman
champion skydiver and model Roberta Mancino. The creative was shot at dusk and dawn to show the photo ...
Sony Mobile chief Pierre Perron on reviving the brand
28 Mar 2012 | by Matthew Chapman
out the first 'touchscreen smartphone' its P800 model in 2001 and drove cameraphone technology ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
is to move to a "+1" model, where mobile is used to compliment and amplify all traditional media channels ... of them necessarily lend themselves to the disrupt and interruption model that much display advertising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
