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Toyota launches digital teaser campaign for its latest sports car

25 May 2012 | by Sarah Shearman

of the new model at Goodwood Festival of Speed, before its release this summer.

From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

category model, with P L responsibility held not by brand managers but 'category presidents' based ...

The changing face of music tie-ups

24 May 2012 | by Sarah Shearman

reliant on traditional models to get their message out'; digital music platforms enable brands to partner ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ... sponsorship of The O2 venue, formerly the Millennium Dome. New model Collaboration with artists ...

Adland must find its maternal instinct

24 May 2012

, according to many studies, as a positive benefit to both their businesses and as role models ...

Inside: Critical mass

24 May 2012 | by Stuart Derrick

's features. Critical Mass has also used the first-person approach with Nissan's Versa model to show ... collaborative working model where they have effectively become one team. The client and agency co-locate, co ... Mass ensured that on launch day, Nissan received one reservation for the model every 20 seconds ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

highly compelling setting, but giving them access to the size, model, or color that they want is proving ... to previously passive items, every sector is having to adjust its products and business model. The brands ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

time to come. They ve got a good, relatively simple model that seems to have captured the world ...

Ryanair celebrates 50% lift and record group profits

21 May 2012 | by Loulla-Mae Eleftheriou-Smith

airline models, as well as subscale or peripheral carriers." Follow Loulla-Mae Eleftheriou ...

Think BR: Keeping your head above water

21 May 2012 | by Matthew Heath

, is putting both business models and marketing strategies under new strain. If agencies spend all ... these new challenges 70/20/10. This model is based on an idea from US business guru Vijay ...

Brand Health Check: Vertu

17 May 2012 | by Kim Benjamin

traditional phone retailing and maintaining long model cycles, comparison-shopping has been reduced and Vertu ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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