to remove filtersFacebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
to prove the effectiveness of its advertising model, after sagging since its stockmarket debut last Friday ...
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Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
of the new model at Goodwood Festival of Speed, before its release this summer.
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note model. Creative ...
A beautiful collision
17 May 2012 | by James Devon, MBA
comes from getting past the technological bit. In Here Comes Everybody, Clay Shirky states ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
journey analysis and offline sales modelling, these meeting are never dull. We're still in an embryonic ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
you look at the monetisation of social media, I don't think the model has been cracked. We see adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ... model. Magnum uses a lot of social media as it lends itself to it well - young target audience ... to develop all these models that help us make the decision'. I think that is abdicating responsibility as a ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
of a company based upon an advertising model is "a little risky". He said: "Advertising is an old model that is being squeezed into the new framework of social media, when the fact is that people don t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...
Think BR: The social loyalty revolution
09 May 2012 | by Tom Huxtable
, then they need to learn from the offline world - from the best rewards schemes and customer engagement models ... and rewarding behaviour. Schemes and models more commonly known as loyalty programmes. It s hardly news ... and incentives. A simple model that easily translates, the benefits are self-evident - the more you use ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
that is apparent is the very high level of satisfaction across the board for all models surveyed. All registered ... ) is the iPhone 4S. It is the top-selling model surveyed, and created more mentions than the other nine handsets ... and tweeters, and fans of other phones. The iPhone is the clear benchmark in the sector, with every other model ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
