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King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
will be able to pay an additional 1 a month to upgrade to the Azor 5 razor model or an Azor S class five-blade razor for women. Will King, King of Shaves founder, said the subscription model aimed to help ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
